New company logo, based on the old one
A new company logo, based on the old one - we support you!
Stoð plays an important role in society; its operations being diverse and attending to the different needs of customers. Our vision and role is clear; Stoð increases people's quality of life and simplifies their everyday lives. We are both grateful and proud to be a part of that. We support you!
Stoð is a well-established company with a history dating 40 years back. From the beginning the company has had its premises at Trönuhraun in Hafnarfjörður. When the decision was made to move Stoð to a new place, from Hafnarfjörður to Reykjavík, more precisely to Dragháls 14-16, there was an opportunity to change the appearance of the company and actively move forward.
The basic task was to find the core of the brand, define better what it stands for, find what the driving force of Stoð is, what "character" it is - evolve the brand and strengthen it.
Stoð's employees participated in this work and said, among other things, that Stoð is a solid and progressive company with a purpose, a company that has extensive expertise, is professional, problem-solving and renders personal service.
Instead of discarding the old company logo, we decided to sharpen its main features and use brighter colours. We enlisted designer Rakel Tómas and marketing specialist Elísabet Sveinsdóttir, to lead the rebranding. Today we are very proud of presenting a new and more modern logo with a lighter look and more precise message, that will travel with us into a digital future.